Take a look at my ‘previous clients’ page and you’ll see an immense diversity of projects. This is what I love about my work. Every client comes to me with totally different needs and with the help of my “& Co”, I’ll come up with a bespoke design that not only looks amazing, but also gives clients what they need. Even if they don’t know what that is at the start! Read the rest of this entry »
Substantiation: Communicating The Evidence. By Sarah.
August 24th, 2010So, we’ve ascertained that we need to prove the claims we put forward in our copy, but how do we do it? Testimonials and case studies for starters. Read the rest of this entry »
A Digital Image Should not be Just a Pretty Picture. By Ollie.
August 20th, 2010If you are like me then you’ll remember when you were a kid, flicking through a book and focusing on the pictures rather than the words. Correct? If I’m honest, I still do it now. But why? Why are we naturally drawn to images? Read the rest of this entry »
Substantiation: Now there’s a Word! By Sarah.
August 16th, 2010Unique selling points; service benefits; why use us; ‘our edge’… I can write and write about all of this in your promotional material and yes, it will make you sound amazing and show the reader why you’re a better choice than the next one: that’s what a copy writer does with her words.
However, what I can’t do is prove that you are all these things you say you are. Read the rest of this entry »
How to Develop Tone of Voice within your Content. By Sarah.
July 28th, 2010We’ve established the importance of instilling a tone of voice into web and marketing content, so how do we decide upon and set that tone?
Let’s start with a few questions: Read the rest of this entry »
The Importance of Developing a Tone of Voice for your Content. By Sarah.
July 16th, 2010Does your website content and promotional literature reflect your brand’s voice? Does it have a personality? A way of speaking that suits your audience and gets your message across in the right way?
Everyone knows you personally for the way you speak, the way you hold a conversation. And the same needs to go for your brand. As soon as someone reads your content, they need to know it’s come from you. People buy into personality, so that personality needs to come across in your written material. Read the rest of this entry »
Flash vs Javascript. Call it a Draw? By Ollie.
July 14th, 2010You’ll probably gather from my pretty useless title that I am going to sit on the fence when it comes to the great (in my eyes at least) Javascript vs. Flash debate. Some web designers are keen Javascript fanatics, with others setting up in the Flash camp. Read the rest of this entry »